I’m Nic Nash, a 15-year software engineer who grew up swapping sockets for spreadsheets in my parents’ air‑conditioning shop, where I learned that sweat doesn’t always translate to profit. Fifteen years later I’m a senior software engineer who’s spent equal time on rooftops and in code editors, obsessed with turning small‑business chaos into clear process.

Corporate IT taught me the power of automation; my faith taught me it must serve people first. So I built ForwardRoot—a studio where live dashboards replace copy‑paste and owners see every lead and dollar without digging through Excel.

I still nerd out on cameras, drones, and the occasional parkour line—because compelling media and nimble thinking belong in the trades, too. Think Marcus Lemonis with a laptop, plus Pixel, Cheeto, and Bear asleep under the desk.

My promise: tech in plain English, deployed in days, and always measured in saved time or new revenue.